According to the company's data, since the epidemic, the number of registrations of crayfish-related companies has dropped significantly. The number of registrations in 2021 is 2,202, which is only one-third of the new registrations in 2018. At the same time, the number of cancellations of crayfish-related companies remains high. By 2021, the number of cancellations will reach 1,193, accounting for half of the new registrations.
Beginning in mid-to-late May this year, platforms such as Yonghui, Anjing Foods, Hema Xiansheng, and Dingdong Maicai have successively launched pre-made crayfish dishes. According to the Southern Metropolis Daily, the sales growth rate of pre-crayfish products under "Boxing Shrimp" has reached 200%. The unit price of orders including "boxing shrimp" was also nearly 74% higher than the average order price, reaching 98.9 yuan. In addition, data from Yonghui shows that from May 1 to 22, sales of Yonghui crayfish related products rose sharply, and the sales of Yonghui farm crayfish whole shrimp series increased by nearly 700% year-on-year.
Affected by the epidemic, the offline social attributes have weakened, and pre-made dishes have become the starting point for the "popularity" of crayfish.