Under the trend of camping, frisbee and skateboarding, the marketing value of outdoor sports

Fri, 10/28/2022 - 09:40
outdoors (CBNData)

When outdoor sports has become a trendy lifestyle from a professional interest, in addition to the rise in sales of outdoor products, the expansion of players and the upgrade of demand have also spawned multiple scenarios and related formats such as "outdoor eating" and "outdoor clothing". Popular consumer brands such as catering, clothing, and beauty take this opportunity to take advantage of outdoor sports to launch peripheral products and innovate marketing methods.

When outdoor sports are labeled as a trend, combined with interest circles such as food, clothing, and photography, multiple "outdoor +" gameplays are derived, and its greater value lies in becoming one of the marketing forms of mass consumption brands.