In 2023, what will be hotter than camping?

Sat, 05/06/2023 - 13:55

Shortly after the spring of 2022, camping became popular.

This outdoor project, once exclusively for niche professional enthusiasts, officially went viral in 2022 and became popular throughout the year. There are over 3 million notes about camping on Little Red Book. Campers escape from the city and the hustle and bustle, immerse themselves in nature, put on exquisite tents, prop up the canopy, unfold moon chairs, lay tables and napkins, chop firewood, boil water, cook, until night falls.

In 2023, more people flock to nature to experience outdoor sports. Parks and urban suburbs can no longer satisfy the "wildness" of some outdoor enthusiasts, and more hard-core and more professional outdoor sports are on the rise.

In November 2022, the "Outdoor Sports Industry Development Plan (2022-2025)" jointly issued by the State Sports General Administration, the National Development and Reform Commission and other 8 departments shows that by the end of 2021, the number of outdoor sports participants in my country has exceeded 400 million; by 2025 In 2019, the total scale of my country's outdoor sports industry will exceed 3 trillion yuan.

The outdoor activities that was popular in 2022 will generally continue to be popular in 2023.

With the integration of outdoor activities such as camping, cycling, and skiing into public life, the community and sports habits formed will enable outdoor enthusiasts to continue to participate, and with this, these sports will still have significant development in the new year.

A large number of diving, surfing and skiing enthusiasts will choose to participate in foreign countries again, and these sports will still have great market development potential in 2023.