New trends in outdoor sports consumption

Mon, 05/08/2023 - 07:18

Today's outdoor sports are becoming more and more subdivided in terms of the project itself, professional level, and participating groups. Therefore, the consumption of these popular outdoor sports has also shown some new trends.

In terms of fishing projects, young fishermen favor simple, light, green and environmentally friendly lure fishing methods, so the sales of lure scenes have grown at an average rate of more than 50% in the past three or four years.

At present, China's outdoor sports industry is still in the early stage of development, and the next 10 years will be the golden development period of the industry. In-depth understanding of the structure of the project participants and insight into the differentiated needs of consumers, so as to improve the outdoor sports supporting facilities in a targeted manner has become the key point.