Ctrip Group and Merlin Entertainments Group join hands to create aquarium marine ecological protection and customized tourism products

On August 20, 2024, Ctrip Group, a leading global one-stop travel service provider, signed a strategic cooperation agreement with internationally renowned entertainment attraction operator Merlin Entertainments Group at Shanghai Changfeng Ocean World. This cooperation is of great significance and is expected to further improve the tourism products of both parties in major markets, providing customized high-quality experience projects for global tourists. Merlin Entertainments Group operates over 140 attractions in more than 20 countries and regions worldwide, including Ocean Exploration Centers, Madame Tussauds Wax Museum, and LEGO ® Explore iconic theme parks and resorts such as the Discovery Center. Ctrip Group and Merlin Entertainments Group have reached this strategic cooperation, aiming to meet the contemporary tourists' pursuit of customized travel experience through their numerous brand resources.