"Hainan Grilled Fish King" focuses on young people and opens nearly 100 direct-sale stores

In the 120 billion grilled fish market, a new regional star has emerged.

In 2014, on the opening day of the first store of Jiangzi Grilled Fish, Shangbang Store in Haikou, the turnover rate reached 12 rounds. The popularity also attracted interviews from local TV stations. Soon after the opening of the first store, Jiangzi Grilled Fish became famous in Hainan.

Since then, Jiangzi Grilled Fish has established a firm foothold in the Hainan market with its differentiated products and stores with Hainan characteristics, and gradually expanded its business to Hainan, Guangdong, Hubei, Chongqing, Liaoning and other places. Data shows that as of now, Jiangzi Grilled Fish has nearly 100 stores across the country, with an annual customer flow of over 6 million.

According to Guo Juan, general manager of the Jiangzi Grilled Fish brand, despite the difficult environment this year, Jiangzi Grilled Fish has still achieved steady growth. Since the beginning of this year, Jiangzi Grilled Fish has successfully opened 20 new direct-sale stores. "The newly opened stores have achieved good results in the early stages of operation, and the overall turnover has increased significantly compared with the same period last year."

In addition to the classic garlic, spicy and green pepper flavored grilled fish, the menu of Jiangzi Grilled Fish is almost all grilled fish with Hainan local characteristics.