A market size of billions! Grilled fish category goes against the current and resists the cold winter of the catering market

In 2024, the popularity of grilled fish category continues to soar, and chain restaurants specializing in grilled fish have emerged one after another. Grilled fish has gradually evolved from an early dish to a single item, and is exploring the "grilled fish+" composite catering model.

Although there are over 48000 grilled fish meal enterprises nationwide, the situation of top single product meal enterprises is not yet mature and stable. The industry has gone through a period of extensive management before 2013, chain operation in 2018, and refined management thereafter, accumulating into a billion dollar market with a wide audience for catering consumption. Some brands have stood out and become outstanding players in this field, demonstrating strong competitiveness.

Hainan Grilled Fish King - Jiangzi Grilled Fish

Open nearly a hundred directly operated stores

Jiangzi Grilled Fish is a well-known local catering brand in Hainan. Since its opening in 2014, the Shangbang store in Haikou has been popular, with a turnover rate of up to 12 rounds. It has now opened hundreds of directly operated stores nationwide, with an annual customer flow of over 6 million.