Because of its rich landscape resources. In recent years, Yaoji town has anchored the fishing industry. Vigorously implement the development and construction of fishing towns, the only " Fishing Lure Cultural Theme Park" in China has been built.

It looks peculiar, like a loach but has many small spots on its body. It looks a bit like a tropical fish, so many people have regarded it as an ornamental fish in recent years.

China has 140 million fishing people, that is, every 10 people have a fishing hobby. of which more than 80% were male. Fishing ranks first in the top 10 sports preferences of middle-aged men.

Hema has established a complete set of products , supply and sales system, taking into account the timeliness and loss, bringing the joy of fishing to consumers across the country. This year, the overall purchase volume of Hema will increase by 30%-40%.

In various types of fishing sports, Lure's fishing method is very popular among outdoor enthusiasts

Heading into summer, there are more and more paddleboarders on the moats, lakes in parks, and campgrounds in many cities.

A total of 100 athletes from Beijing, Jiangsu, Zhejiang, Shandong, Hunan, Hubei, Guangdong, Fujian and other places competed in xiaoxingkai lake.

This event has two stops, one in Chongqing and the other in Jing'an County of Yichun city. It has rich and colorful contents and covers a wide range of people. Among them, Chongqing takes teenagers as the theme;

Hangzhou is a charming and familiar city for him. The abundant water resources here always remind him of his hometown in France.

In the first half of 2022, popular surfing cities Wanning, Zhangzhou, Sanya, and Huizhou all saw significant growth in urban travel consumption, with GMV increasing by 46.46%, 99.71%, 130.52%, and 195.15% year-on-year, respectively.